Where Inventive Minds Collide


By Zap

Yes. It was over a century ago, as in way back in 1914, when a group of Italian two-wheeled enthusiasts decided to create an expo to promote the coming age of both the latest in bicycle and motorcycle technology. The EICMA show (also known as the Esposizione Internazionale del Cclo, Motociclo, Accessori in the mother tongue) has for decades played a key role in helping define the future of both the pedal and throttle-twisting industries. 

And for the last three years specifically, the show promoters have put a focused spotlight on the coming of age for both the e-bike and e-moto markets. The 2018 show was no different, as a growing percentage of floorspace within the five massive pavilions was taken up by electric bikes.

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