A BIG SPARK IN VEGAS
Recap in Nevada
Every year the bicycle industry puts on a huge convention to show off the newest bikes, accessories, technologies, etc. It’s the one place where everyone gets together to talk and touch and sometimes even demo everything that’s bicycle-related.
Last year electric bikes were starting to show up in many booths and made up about a quarter of the show. This year electric bikes were creeping up significantly more. More and more mainstream bike companies are jumping into the electric bike market, and the buzz is that the U.S. is about five years behind Europe in acceptance and adoption of e-bikes, who sells close to a 60/40 ratio of traditional to electric bikes.
Two days prior to the opening of the trade show, Interbike hosts an event called the Outdoor Demo, which this year featured the Electric Bike Corral. EBA helped sponsor the Corral and designed a special e-bike demo course for dealers to test ride a variety of e-bikes. The event proved a big hit, and we learned a lot from dealers in what they thought about the bikes and where they thought the e-bike market was headed.
Next year the show moves from the Mandalay Bay Las Vegas to the Reno Sparks Convention Center in Reno, Nevada (September 18–20, 2018). Unfortunately, the show is still closed to the public, which means the Sea Otter Classic remains America’s closest semblance of a bike show that’s open to the public.