Electra Debuts New City E-bike

Electra Bicycle Company just announced the electric version of it’s Loft city bikes with the Loft Go! 7D EQ (R2D2) urban e-bike. It’s available as a step-over or step-through frame, and with all things Electra, the design of the bikes is beautiful.


“We take a lot of pride in making the simple act of riding a bike fun for everyone – this includes using bikes and e-bikes for everyday transportation,” says Kevin Cox, president at Electra. “With the Loft Go!, we wanted to make an absolutely beautiful and 100% functional hybrid e-bike that exceeds not only our high expectations, but those of our customers as well.”

The bike is aimed at city dwellers who want to get around easily without the encumbrances of public transportation.

The step-thru Loft Go! 7D EQ provides a comfortable, upright riding position achieved by extending the wheelbase and relaxing the angle of the seat tube, creating a spacious cockpit. The step-over model is now sportier, with a more traditional diamond frame design and aggressive riding position, making it perfect for navigating through traffic, hustling to downtown and transitioning from bike path to bike lane in a moment’s notice. Known for having the grit to handle whatever the streets throw at it, and the grace to look good doing it, the Loft Go! altogether offers the same unique design, style and quality that consumers have come to expect from Electra’s modern city bike.


Frame: 6061-T6 aluminum

Fork: High tensile steel unicrown, straight/tapered leg

Motor: 250W rear hub motor

Battery: 250Wh, optional 250Wh range extender

Controls: LED display

Charge Time: 4 hours

Top Speed: 20 mph (Class 1)

Range: up to 40 miles(claimed)

Rear derailleur: Shimano Tourney TY300, 7-speed

Chain: KMC Z7, 7-speed

Brakes: mechanical disc

Saddle: retro leatherette sports saddle with rivets

Rims: 700cx32

Hubs: Alloy low flange

Tires: Kenda Piedmont 700x40c

Weight: 46.3 lbs

Sizes: S, M, L

Website: www.electra.trekbikes.com

Both the step-over and step-through versions of the bike are priced at $1999.99. The step-over is available in black, blue or grey, the step-through is available in white, light green or light pink. Both are available in small, medium or large.