Bosch Bullish On America

Germany’s Bosch is totally committed to the growth of pedelecs (pedal electric cycles) in America. They had a major presence at the Sea Otter Classic where they showcased brands they are already partnered with and announced that Magura Direct will now serve as their service provider to American retailers and bike companies. Click here for our report. But it is more than that. Nobody preaches the advantages of electric assist better than Bosch.

“Tailwind instead of a headwind. This is the new cycling, the new riding experience. This is ebiking: Electrical energy supports muscle power during pedaling. With the drive system developed by Bosch eBike Systems, steep becomes flatter, far away becomes closer, long becomes shorter, and fast becomes easier.”

You can find out more about Bosch by clicking here.

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