Zero Gets Major Props From Forbes

Harley-Davidson’s announcement of an electric motorcycle got all the attention last week, but Forbes just ran a story on Zero Motorcycles that properly positions the Santa Cruz company as a leader in this market segment. In part, the story read…

I like ZERO in general because, in part, it reminds me of Tesla: It’s a West Coast company applying new technology and a fresh, novel approach to a somewhat stagnant industry. Just like Tesla it has some critics, mostly thanks to the fact that its motorcycles make a slight whirring noise rather than a guttural roar and don’t require gears to run (“It’s not a real motorcycle,” say die-hards). But that has diminished neither its practicality as a city bike nor my fun while riding it.”

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