Steve Jones Joins Electric Mountain Bike Network

Steve Jones will present the new Electric Mountain Bike Network channel (credit: Nick Brizin)
Steve Jones will present the new Electric Mountain Bike Network channel (credit: Nick Brizin)
Play Sports Network in the UK just announced the launch of the Electric Mountain Bike Network. The host will be Steve Jones, a mountain biking journalist and former editor of Dirt magazine. The channel launches early 2018, and Specialized and Haibike are partners in the deal.
EMBN is the fourth in a series of cycling and tri-sports specific channels from PSN, which comprise of Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Global Triathlon Network (GTN). The addition of Jones to the new channel bolsters the roster of mountain biking talent PSN enjoys, alongside Martyn Ashton, Neil Donoghue, Blake Samson, and Andrew Dodd.

Steve Jones, Presenter of EMBN, says:
“PSN is highly ambitious and I’m excited to be a part of the mission to catapult the eMTB market. Like all forms of cycling, eMTB requires the rider to decide on the intensity of the ride. But more than this, eMTB seems to foster a more sharing attitude; it also brings freedom, uniting downhill and trail riding. Like most people in the bike industry I’ve watched GMBN and GCN cut their groove. They’ve brought a width of content and a unique style and seem to be having a lot of fun with what they’re doing. I cannot wait to get stuck in with EMBN.”
Simon Wear, Founder and CEO of the Play Sports Group, says:
“The mountain biking landscape is changing and we want to pioneer that change. Bringing in a huge industry talent like Steve with his knowledge and experience will help propel this expansion into the eMTB market with EMBN. He’s an exuberant addition to an already incredible mix here at PSN and we can’t wait to see that first episode.”